Sponsor Plan

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March 29, 2014

SQL Saturday Madison 2014 Sponsorship Plan


We appreciate you taking time to consider sponsoring SQLSaturday #287! This will be the third annual SQL Saturday in Madison, and it's going to be our best yet! 

Event Overview

Think of a SQL Saturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. 

Last year, we had over 240 attendees, and this year, with an even bigger facility, we're expecting more! We provided over 35 hours of free training in one day, across six tracks. We had topics ranging from database administration to business intelligence, T-SQL development to professional development. Because we always pick a wide selection of topics, there will be an audience for your company's products and services! 

How Much Does It Cost To Be a Sponsor?

Sponsorship ranges from $250 to $1000 depending on the package you select. If these packages don't meet your exact needs, please let us know - we're willing to work with you to make this event the best it can be for you and for us! 

  • Exhibitor Sponsorship: $250 prepaid. Table w/ 2 chairs, electrical, company name on website and event guide. 
  • Bronze Sponsorship. $500 prepaid. Table w/ 2 chairs, electrical; printed materials for bag; you bring a raffle prize of $100; logo on website and on handout. 
  • Silver Sponsorship. $750 prepaid. Table w/ 2 chairs, electrical; printed materials for bag; you bring a raffle prize of $100; logo on website and on handout; email blast to opt-in attendees; swag in bag.
  • Gold Sponsorship. $1000 prepaid. Table w/ 2 chairs, electrical; printed materials for bag; you bring a raffle prize of $100; logo on website and on handout; email blast to opt-in attendees; swag in bag; 20 minute lunch session; banner hung at event site. (Limit: 5)

All fees must be paid in advance. To register as a sponsor just visit http://sqlsaturday.com/287/sponsors.aspx and fill out our sponsorship registration form. We’ll email you an invoice that can be paid via credit card or check.

The Raffle – Your Key to Success!

The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.

Raffle Ticket


Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.

We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).

After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.

Event Logistics

We’ll open the doors to sponsors at 7:30 am. Sponsors will be provided with table and two chairs, and access to 110v power (please let us know what you need in advance). Tables will be located in the same area as registration, to make it easy for attendees to stop by your table. We encourage sponsors to remain on site through at least lunch and if possible to have a representative present at the end of the day to present your prize at the end of day raffle.

Lunch will be provided to sponsors that have registered. Please have everyone from your team that will be attending register at http://sqlsaturday.com/287/register.aspx so that we can have enough food available.

Contact Us

Do you have any questions about sponsoring our event? Want to know more about Madison, the SQL community here, or our event? Please let us know! We hope you’ll support this event! Please contact us at sqlsaturday287@sqlsaturday.com if you have any questions.

PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

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