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    <description>SQLSaturday is a training event for SQL Server professionals and those wanting to learn about SQL Server. </description>
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    <event>
      <importID>6367</importID>
      <speaker>Dan Bulos</speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>A Cube Dude Goes Tabular - Notes from the field</title>
      <description>Notes from the field</description>
      <startTime>3/3/2012 11:15:00 AM</startTime>
      <endTime>3/3/2012 12:15:00 PM</endTime>
    </event>
    <event>
      <importID>6548</importID>
      <speaker>Denise McInerney</speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>“BEGIN…COMMIT” is Not Enough</title>
      <description>Understanding Transactions
Transactions are essential to maintaining data integrity. Getting transactions right means understanding both how they work and the business rules that govern your data. This session will explain the fundamentals of transactions and how they behave in SQL Server. It will delve into ACID properties, isolation levels and nested transactions. The session will also review how to structure transactions to satisfy business rules and ensure efficient performance.
</description>
      <startTime>3/3/2012 11:15:00 AM</startTime>
      <endTime>3/3/2012 12:15:00 PM</endTime>
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    <event>
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      <speaker>Mark Tabladillo</speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Enterprise Data Mining with SQL Server</title>
      <description>This presentation describes SQL Server Data Mining (SSDM) for SQL Server Professionals. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS.
 </description>
      <startTime>3/3/2012 2:45:00 PM</startTime>
      <endTime>3/3/2012 3:45:00 PM</endTime>
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    <event>
      <importID>6651</importID>
      <speaker>Angel Abundez</speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Reporting Services with SharePoint  Mobile Device</title>
      <description>Today's executives and information workers want to use mobile devices to get at their business information, make critical decisions, and thrive.  Let's help them get there with SQL Server Reporting Services and SharePoint. Tablets are common place now, and smart phones have been in place for years, but have we devoted enough attention to make effective use of the new form factors?  Let's discuss how our design approach changes when we want to launch mission-critical dashboards and reports on smaller screen sizes using touch-screen technology. We'll look at iPad and Windows Phone, SSRS and SharePoint, BI Developer and Business User, with emphasis on data visualization best practices.</description>
      <startTime>3/3/2012 10:00:00 AM</startTime>
      <endTime>3/3/2012 11:00:00 AM</endTime>
    </event>
    <event>
      <importID>6684</importID>
      <speaker>Adwait Ullal</speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>So you want to move your data to the cloud?</title>
      <description>What are the options, barriers and issues to move your data to the cloud</description>
      <startTime>3/3/2012 10:00:00 AM</startTime>
      <endTime>3/3/2012 11:00:00 AM</endTime>
    </event>
    <event>
      <importID>6739</importID>
      <speaker>Allan Hirt</speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>A Preview of High Availability in SQL Server 2012</title>
      <description>One of the major focuses of the new major version of SQL Server, SQL Server 2012, is mission critical. There are quite a few changes in this upcoming release, including the new AlwaysOn availability groups feature and some changes to failover clustering. This session will give you a preview of what is coming (including some demo) and talk about how you can start thinking about and preparing for SQL Server 2012 even if it will be awhile before you use it in production.</description>
      <startTime>3/3/2012 2:45:00 PM</startTime>
      <endTime>3/3/2012 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>6744</importID>
      <speaker>William Brown</speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>SQL Server 2012 Business Intelligence and SharePoi</title>
      <description>William will provide an overview of the Microsoft BI Stack, including deployment of BI solutions on SharePoint.</description>
      <startTime>3/3/2012 2:45:00 PM</startTime>
      <endTime>3/3/2012 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>6745</importID>
      <speaker>Neil Mackenzie</speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>SQL Azure Federations</title>
      <description>SQL Azure Federations is a new feature providing horizontal scale out to a SQL Azure database. Using SQL Azure Federations, database solutions are able to gain the performance and data-capacity benefits of data sharding while benefitting from the managed platform-as-a-service environment provided by SQL Azure. This presentation describes how to implement a solution using SQL Azure Federations as well as the motivation for and benefits from doing so.</description>
      <startTime>3/3/2012 11:15:00 AM</startTime>
      <endTime>3/3/2012 12:15:00 PM</endTime>
    </event>
    <event>
      <importID>6828</importID>
      <speaker>Kevin Kline</speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>SQL Server Internals  Architecture</title>
      <description>Let’s face it. You can effectively do many IT jobs related to SQL Server without knowing the internals of how SQL Server works. Many great developers, DBAs, and designers get their day-to-day work completed on time and with reasonable quality while never really knowing what’s happening behind the scenes. But if you want to take your skills to the next level, it’s critical to know SQL Server’s internal processes and architecture. This session will answer questions like: - What’s different about 32- and 64-bit systems? - What are the various areas of memory inside of SQL Server? - How are queries handled behind the scenes? - What does SQL Server do with procedural code, like functions, procedures, and triggers? - ...and much more.</description>
      <startTime>3/3/2012 2:45:00 PM</startTime>
      <endTime>3/3/2012 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>6849</importID>
      <speaker>Grant Fritchey</speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Top Tips for Writing Better T-SQL Queries</title>
      <description>T-SQL provides many different ways to accomplish the same task, and as you might expect, some ways are better than others. In this session, you will learn specific techniques, that if followed, will make you a better T-SQL developer. The session is jam-packed with practical examples and is designed for administrators and developers who want to bring their T-SQL skills to the next level. In fact, you will be able to immediately implement these tips in your current projects once you get back to your office.</description>
      <startTime>3/3/2012 1:30:00 PM</startTime>
      <endTime>3/3/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>6871</importID>
      <speaker>Carlos Bossy</speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
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      <title>Using Columnstore Indexes in SQL Server 2012</title>
      <description>Columnstore Indexes in SQL Server 2012 will allow you to significantly improve the processing time of common data warehousing queries without creating cubes, aggregated tables, or other techniques normally used to improve performance.  This session will show how to implement this new type of index in SQL Server and demonstrate their advantages compared to traditional solutions.  Carlos will also discuss the scenarios for which columnstore indexes should be implemented to provide powerful but flexible BI solutions.</description>
      <startTime>3/3/2012 11:15:00 AM</startTime>
      <endTime>3/3/2012 12:15:00 PM</endTime>
    </event>
    <event>
      <importID>6896</importID>
      <speaker>Wendy Pastrick</speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Transactional Replication 101</title>
      <description>Replication simplified! Learn the basic parts that make up replication, what tools are included to help you along plus a look into monitoring.

We will cover the players in the game: Pubishers, Subscribers and Distributors, then delve into the data delivery process with Publications, Subscriptions and Articles, finishing up with the Log Reader and how to make sure everything is working and running smoothly.</description>
      <startTime>3/3/2012 4:00:00 PM</startTime>
      <endTime>3/3/2012 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>7024</importID>
      <speaker>Mark Gschwind</speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>SQL Server 2012 Master Data Services</title>
      <description>What is Master Data
Why Master Data is important
Overview of SQL 2012 MDS
	-- Capabilities
	-- Underlying Architecture
Where Master Data fits into a start-schema
Demo
i) creating a model, ii) using the new Excel interface, iii) creating 2 types of hierarchies, iv) exposing MDS data to the DW, v) using business rules to enforce data quality

Case Study

Tips on successfully implementing MDS

QA</description>
      <startTime>3/3/2012 4:00:00 PM</startTime>
      <endTime>3/3/2012 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>7039</importID>
      <speaker>Jerry Brenner</speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>DMVs - Understand an Application's Database Usage</title>
      <description>The DMVs contain a wealth of information about how your application uses the database.  This talk will describe how to build a tool to mine the DMVs to get a good picture of how your application uses the database, leveraging your understanding of your application and/or it’s data model.  By building a tool in a programming language, instead of relying on scripts, you can use set operations to minimize the number of queries executed against the database and then correlate information from a variety of DMVs and system tables.  For example, you can execute a single query to get the execution statistics, text and showplan xml for the top N queries and then use XPath on the client to query the showplan xml and extract a wealth of information.</description>
      <startTime>3/3/2012 10:00:00 AM</startTime>
      <endTime>3/3/2012 11:00:00 AM</endTime>
    </event>
    <event>
      <importID>7073</importID>
      <speaker>Clayton Peddy</speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Introduction to Azure Storage</title>
      <description>Microsoft Azure offers several storage options that complement SQL Azure and SQL Server. This talk will introduce the storage options available and provide practical usage scenarios on how to best utilize and take advantage of this powerful Azure feature.</description>
      <startTime>3/3/2012 1:30:00 PM</startTime>
      <endTime>3/3/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>7130</importID>
      <speaker>Grant Babb</speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Pro-I : open source security monitoring on SQL2008</title>
      <description>Since 2009, a team at Intel Corporation has been developing and enhancing an end-to-end solution for insider threat detection.  Today, this solution includes enterprise-scale solution components for real-time event collection and processing, advanced analytics and big data visualization, all of them integrated to protect companies against IP theft, IT Sabotage, Espionage, and Fraud.  This solution is being released as software under a GPL-type license, at no charge, to help address this risk worldwide.  This introduces the Pro-I solution for the SQL Server platform, including an overview of the architecture and design, and a features demo.</description>
      <startTime>3/3/2012 1:30:00 PM</startTime>
      <endTime>3/3/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>7625</importID>
      <speaker>Peter Myers</speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>PowerPivot and Power View in SQL Server 2012</title>
      <description>This presentation introduces what’s new in PowerPivot for Excel and explores Power View.

PowerPivot, first released with SQL Server 2008 R2, is an add-in for Excel 2010 that empowers business users to create their own tabular data models. In this presentation, you will learn how the add-in has been enhanced to include an upgraded designer experience and new modeling features.

Power View is an interactive data exploration, visualization, and presentation tool that delivers an intuitive ad-hoc reporting experience for business users. The reporting must be based on a tabular model. Ordinarily, the tabular model will need to be optimized for Power View, and the basics on how to achieve this will be covered in this presentation.</description>
      <startTime>3/3/2012 11:15:00 AM</startTime>
      <endTime>3/3/2012 12:15:00 PM</endTime>
    </event>
    <event>
      <importID>7644</importID>
      <speaker>Denise McInerney</speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>Women in Technology Panel</title>
      <description>Join Meredith Ryan Smith, Wendy Pastrick, Jen Stirrup, and Nikila Srinivasan for a dynamic discussion on women in technology. All SQL Saturday attendees are welcome.</description>
      <startTime>3/3/2012 12:45:00 PM</startTime>
      <endTime>3/3/2012 1:30:00 PM</endTime>
    </event>
    <event>
      <importID>7826</importID>
      <speaker>
      </speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>Post-Event Party</title>
      <description>We hope you will join us!</description>
      <startTime>3/3/2012 6:00:00 PM</startTime>
      <endTime>3/3/2012 8:30:00 PM</endTime>
    </event>
    <event>
      <importID>7826</importID>
      <speaker>
      </speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Post-Event Party</title>
      <description>We hope you will join us!</description>
      <startTime>3/3/2012 6:00:00 PM</startTime>
      <endTime>3/3/2012 8:30:00 PM</endTime>
    </event>
    <event>
      <importID>7826</importID>
      <speaker>
      </speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Post-Event Party</title>
      <description>We hope you will join us!</description>
      <startTime>3/3/2012 6:00:00 PM</startTime>
      <endTime>3/3/2012 8:30:00 PM</endTime>
    </event>
    <event>
      <importID>7826</importID>
      <speaker>
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      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Post-Event Party</title>
      <description>We hope you will join us!</description>
      <startTime>3/3/2012 6:00:00 PM</startTime>
      <endTime>3/3/2012 8:30:00 PM</endTime>
    </event>
    <event>
      <importID>7826</importID>
      <speaker>
      </speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Post-Event Party</title>
      <description>We hope you will join us!</description>
      <startTime>3/3/2012 6:00:00 PM</startTime>
      <endTime>3/3/2012 8:30:00 PM</endTime>
    </event>
    <event>
      <importID>7826</importID>
      <speaker>
      </speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Post-Event Party</title>
      <description>We hope you will join us!</description>
      <startTime>3/3/2012 6:00:00 PM</startTime>
      <endTime>3/3/2012 8:30:00 PM</endTime>
    </event>
    <event>
      <importID>7831</importID>
      <speaker>
      </speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Lunch</title>
      <description>Lunch Break</description>
      <startTime>3/3/2012 12:15:00 PM</startTime>
      <endTime>3/3/2012 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>7831</importID>
      <speaker>
      </speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Lunch</title>
      <description>Lunch Break</description>
      <startTime>3/3/2012 12:15:00 PM</startTime>
      <endTime>3/3/2012 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>7831</importID>
      <speaker>
      </speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Lunch</title>
      <description>Lunch Break</description>
      <startTime>3/3/2012 12:15:00 PM</startTime>
      <endTime>3/3/2012 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>7831</importID>
      <speaker>
      </speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Lunch</title>
      <description>Lunch Break</description>
      <startTime>3/3/2012 12:15:00 PM</startTime>
      <endTime>3/3/2012 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>7831</importID>
      <speaker>
      </speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Lunch</title>
      <description>Lunch Break</description>
      <startTime>3/3/2012 12:15:00 PM</startTime>
      <endTime>3/3/2012 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>7831</importID>
      <speaker>
      </speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>Lunch</title>
      <description>Lunch Break</description>
      <startTime>3/3/2012 12:15:00 PM</startTime>
      <endTime>3/3/2012 12:45:00 PM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 9:45:00 AM</startTime>
      <endTime>3/3/2012 10:00:00 AM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 2:30:00 PM</startTime>
      <endTime>3/3/2012 2:45:00 PM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 9:45:00 AM</startTime>
      <endTime>3/3/2012 10:00:00 AM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 2:30:00 PM</startTime>
      <endTime>3/3/2012 2:45:00 PM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 9:45:00 AM</startTime>
      <endTime>3/3/2012 10:00:00 AM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 2:30:00 PM</startTime>
      <endTime>3/3/2012 2:45:00 PM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 9:45:00 AM</startTime>
      <endTime>3/3/2012 10:00:00 AM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 2:30:00 PM</startTime>
      <endTime>3/3/2012 2:45:00 PM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 9:45:00 AM</startTime>
      <endTime>3/3/2012 10:00:00 AM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 2:30:00 PM</startTime>
      <endTime>3/3/2012 2:45:00 PM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 9:45:00 AM</startTime>
      <endTime>3/3/2012 10:00:00 AM</endTime>
    </event>
    <event>
      <importID>7841</importID>
      <speaker>
      </speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Break</title>
      <description>Afternoon Break</description>
      <startTime>3/3/2012 2:30:00 PM</startTime>
      <endTime>3/3/2012 2:45:00 PM</endTime>
    </event>
    <event>
      <importID>7842</importID>
      <speaker>
      </speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Prize Drawings and Thanks-You's</title>
      <description>We'll have some great prizes to give away!</description>
      <startTime>3/3/2012 5:00:00 PM</startTime>
      <endTime>3/3/2012 6:00:00 PM</endTime>
    </event>
    <event>
      <importID>7846</importID>
      <speaker>
      </speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>Prize Drawings and Thank-You's</title>
      <description>We'll have some great prizes to give away!</description>
      <startTime>3/3/2012 5:00:00 PM</startTime>
      <endTime>3/3/2012 6:00:00 PM</endTime>
    </event>
    <event>
      <importID>7846</importID>
      <speaker>
      </speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Prize Drawings and Thank-You's</title>
      <description>We'll have some great prizes to give away!</description>
      <startTime>3/3/2012 5:00:00 PM</startTime>
      <endTime>3/3/2012 6:00:00 PM</endTime>
    </event>
    <event>
      <importID>7846</importID>
      <speaker>
      </speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Prize Drawings and Thank-You's</title>
      <description>We'll have some great prizes to give away!</description>
      <startTime>3/3/2012 5:00:00 PM</startTime>
      <endTime>3/3/2012 6:00:00 PM</endTime>
    </event>
    <event>
      <importID>7846</importID>
      <speaker>
      </speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Prize Drawings and Thank-You's</title>
      <description>We'll have some great prizes to give away!</description>
      <startTime>3/3/2012 5:00:00 PM</startTime>
      <endTime>3/3/2012 6:00:00 PM</endTime>
    </event>
    <event>
      <importID>7846</importID>
      <speaker>
      </speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Prize Drawings and Thank-You's</title>
      <description>We'll have some great prizes to give away!</description>
      <startTime>3/3/2012 5:00:00 PM</startTime>
      <endTime>3/3/2012 6:00:00 PM</endTime>
    </event>
    <event>
      <importID>7847</importID>
      <speaker>Kevin Kline</speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Quest Software Presentation</title>
      <description>Description TBS</description>
      <startTime>3/3/2012 12:45:00 PM</startTime>
      <endTime>3/3/2012 1:30:00 PM</endTime>
    </event>
    <event>
      <importID>7848</importID>
      <speaker>Grant Fritchey</speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Red Gate Presentation - Gathering Knowledge for Pe</title>
      <description> In this session, you’ll gain invaluable tips to enhance your SQL Server performance. Learn how to gather knowledge to identify database health issues, and avoid the same errors from slowing you down in the future.</description>
      <startTime>3/3/2012 12:45:00 PM</startTime>
      <endTime>3/3/2012 1:30:00 PM</endTime>
    </event>
    <event>
      <importID>7853</importID>
      <speaker>
      </speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>Registration and Sign-In</title>
      <description>Sign-In 7:30-8:30</description>
      <startTime>3/3/2012 7:30:00 AM</startTime>
      <endTime>3/3/2012 8:30:00 AM</endTime>
    </event>
    <event>
      <importID>7853</importID>
      <speaker>
      </speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Registration and Sign-In</title>
      <description>Sign-In 7:30-8:30</description>
      <startTime>3/3/2012 7:30:00 AM</startTime>
      <endTime>3/3/2012 8:30:00 AM</endTime>
    </event>
    <event>
      <importID>7853</importID>
      <speaker>
      </speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Registration and Sign-In</title>
      <description>Sign-In 7:30-8:30</description>
      <startTime>3/3/2012 7:30:00 AM</startTime>
      <endTime>3/3/2012 8:30:00 AM</endTime>
    </event>
    <event>
      <importID>7853</importID>
      <speaker>
      </speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>Registration and Sign-In</title>
      <description>Sign-In 7:30-8:30</description>
      <startTime>3/3/2012 7:30:00 AM</startTime>
      <endTime>3/3/2012 8:30:00 AM</endTime>
    </event>
    <event>
      <importID>7853</importID>
      <speaker>
      </speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Registration and Sign-In</title>
      <description>Sign-In 7:30-8:30</description>
      <startTime>3/3/2012 7:30:00 AM</startTime>
      <endTime>3/3/2012 8:30:00 AM</endTime>
    </event>
    <event>
      <importID>7853</importID>
      <speaker>
      </speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Registration and Sign-In</title>
      <description>Sign-In 7:30-8:30</description>
      <startTime>3/3/2012 7:30:00 AM</startTime>
      <endTime>3/3/2012 8:30:00 AM</endTime>
    </event>
    <event>
      <importID>7858</importID>
      <speaker>Ross Mistry</speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>SQL Server 2012 Keynote</title>
      <description>SQL Server 2012 Keynote</description>
      <startTime>3/3/2012 8:30:00 AM</startTime>
      <endTime>3/3/2012 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>7858</importID>
      <speaker>Ross Mistry</speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>SQL Server 2012 Keynote</title>
      <description>SQL Server 2012 Keynote</description>
      <startTime>3/3/2012 8:30:00 AM</startTime>
      <endTime>3/3/2012 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>7858</importID>
      <speaker>Ross Mistry</speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>SQL Server 2012 Keynote</title>
      <description>SQL Server 2012 Keynote</description>
      <startTime>3/3/2012 8:30:00 AM</startTime>
      <endTime>3/3/2012 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>7858</importID>
      <speaker>Ross Mistry</speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>SQL Server 2012 Keynote</title>
      <description>SQL Server 2012 Keynote</description>
      <startTime>3/3/2012 8:30:00 AM</startTime>
      <endTime>3/3/2012 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>7858</importID>
      <speaker>Ross Mistry</speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>SQL Server 2012 Keynote</title>
      <description>SQL Server 2012 Keynote</description>
      <startTime>3/3/2012 8:30:00 AM</startTime>
      <endTime>3/3/2012 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>7858</importID>
      <speaker>Ross Mistry</speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>SQL Server 2012 Keynote</title>
      <description>SQL Server 2012 Keynote</description>
      <startTime>3/3/2012 8:30:00 AM</startTime>
      <endTime>3/3/2012 9:45:00 AM</endTime>
    </event>
    <event>
      <importID>7859</importID>
      <speaker>Lara Rubelke  Cindy Gross</speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>SQL Server 2012 and the World of Big Data</title>
      <description>Drill into Microsoft's Big Data solution and learn how to derive the most value from all your data, including previously untapped unstructured data. Microsoft’s Big Data solution offers breakthrough insights by enabling customers to combine the richness of relational data from databases with unstructured data from Hadoop.</description>
      <startTime>3/3/2012 10:00:00 AM</startTime>
      <endTime>3/3/2012 11:00:00 AM</endTime>
    </event>
    <event>
      <importID>7860</importID>
      <speaker>Kui Jia</speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Cloud Computing with Windows and SQL Azure</title>
      <description>Kui will speak on Cloud Computing with Windows and SQL Azure in the Enterprise.</description>
      <startTime>3/3/2012 4:00:00 PM</startTime>
      <endTime>3/3/2012 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>7861</importID>
      <speaker>Denny Cherry</speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Storage for the DBA</title>
      <description>One of the biggest issues in database performance centers around storage.  It’s also one of the hardest places to troubleshoot performance issues because storage engineers and database administrators often do not speak the same language.  In this session, we’ll be looking at storage from both the database and storage perspectives.   We’ll be digging into LUNs, HBAs, the fabric, as well as RAID Groups.  </description>
      <startTime>3/3/2012 10:00:00 AM</startTime>
      <endTime>3/3/2012 11:00:00 AM</endTime>
    </event>
    <event>
      <importID>7862</importID>
      <speaker>Britt Johnston</speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>SQL Server Appliances - DB Consolidation, DW   BI</title>
      <description>The SQL Server Appliance Engineering has developed and delivered a family of appliances tuned and balanced for SQL Server workloads. See how our engineering and partnership with HW vendors has created a springboard for engaging customers on our platform. We will discuss the portfolio and roadmap, as well as drill into the engineering details behing the appliances. You will learn how we tuned, balanced, and validated these solutions - which are available for your customers now. Hold on tight, we'll be covering a lot of ground in depth in this session.</description>
      <startTime>3/3/2012 1:30:00 PM</startTime>
      <endTime>3/3/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>7863</importID>
      <speaker>Michael Rys</speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>SQL and NoSQL in the context of SQL Server</title>
      <description>SQL and NoSQL: The world of 'new' agile data processing paradigms in the context of SQL Server

NoSQL, web-scale databases: These keywords have been increasingly popular and are often used as an anti-thesis to traditional SQL Server databases. In this presentation ,we will go behind these buzzwords and explore what they mean, what benefits they may bring, what type of scenarios can profit from</description>
      <startTime>3/3/2012 1:30:00 PM</startTime>
      <endTime>3/3/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>7864</importID>
      <speaker>Joy Mundy</speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Dimensional Modeling</title>
      <description>Joy Mundy, of Kimball Group, will cover dimensional modeling using SQL Server 2012.</description>
      <startTime>3/3/2012 1:30:00 PM</startTime>
      <endTime>3/3/2012 2:30:00 PM</endTime>
    </event>
    <event>
      <importID>7865</importID>
      <speaker>Ross Mistry</speaker>
      <track>Track 5 - Cloud / Azure</track>
      <location>
        <name>Nebula</name>
      </location>
      <title>Optimize SQL Server for Private Cloud</title>
      <description>Learn how SQL Server fits into your customer's strategy for virtualization and private cloud. In part 1 we cover the key drivers and technologies for SQL Server in private cloud, SQL Server features that are most relevant for virtualization and private cloud deployment. We also discuss new features in SQL Server 2012 which help your customers leverage their investment in SQL Server and private cloud.</description>
      <startTime>3/3/2012 2:45:00 PM</startTime>
      <endTime>3/3/2012 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>7866</importID>
      <speaker>Michael Rys</speaker>
      <track>Track 1 - 2012 Launch!</track>
      <location>
        <name>Galileo</name>
      </location>
      <title>FileTable and Semantic Search in SQL Server 2012</title>
      <description>Managing and Gaining Insight in Unstructured Data with SQL Server 2012: FileTable and Semantic Search

Learn how SQL Server 2012 is reshaping FILESTREAM functionality to enable non-transactional access to Win32 Applications and while at the same time allowing you to manipulate it equally well through SQL relational algebra with a new exciting feature called 'FileTable'. Coupled together with another exciting new feature 'Statistical Semantic Search' that allows you to extract statistically relevant phrases as potential tag recommendations, or find potentially similar content based upon these phrases, SQL Server 2012 now provides unique advances in how unstructured data can be managed and mined using database technologies.</description>
      <startTime>3/3/2012 4:00:00 PM</startTime>
      <endTime>3/3/2012 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>7867</importID>
      <speaker>Phil Hummel</speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>TPC Benchmarks and SQL Server </title>
      <description>Phil Hummel will cover TPC Benchmarks and SQL Server</description>
      <startTime>3/3/2012 2:45:00 PM</startTime>
      <endTime>3/3/2012 3:45:00 PM</endTime>
    </event>
    <event>
      <importID>7868</importID>
      <speaker>Allan Mitchell</speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Data Quality Services in SQL Server 2012</title>
      <description>Data Quality Services-Making Data Suitable for Business

There are lots of DQ issues we are going to talk about some of the common issues and later on see how we handle them. The biggest issue that customer come to us with is data which is incorrect. What does it mean incorrect?  Allan will help us understand this, and show us how to gain confidence in the data by employing Data Quality Services from Microsoft.
</description>
      <startTime>3/3/2012 10:00:00 AM</startTime>
      <endTime>3/3/2012 11:00:00 AM</endTime>
    </event>
    <event>
      <importID>7869</importID>
      <speaker>Dean Richards</speaker>
      <track>Track 2 - Database Administration</track>
      <location>
        <name>Mercury</name>
      </location>
      <title>Best Practices for Monitoring SQL Server on VMware</title>
      <description>SQL Server on VMware???  Most of our customers have virtualized their application tier, but now are either virtualizing databases or planning to do so soon. Some companies have tried to virtualize databases on VMware already but went back to physical hardware because of performance issues. There are many reasons this may have happened, but quite often the decision to go back to physical was not based on hard facts. This presentation will explore the fundamentals of monitoring databases running in a VMware environment. If you are using classic O/S monitoring tools using standard Perfmon counters, you are getting misleading information. Understand which metrics are important and how to get the data.</description>
      <startTime>3/3/2012 11:15:00 AM</startTime>
      <endTime>3/3/2012 12:15:00 PM</endTime>
    </event>
    <event>
      <importID>7870</importID>
      <speaker>Rushabh Mehta</speaker>
      <track>Track 3 - Development</track>
      <location>
        <name>Jupiter</name>
      </location>
      <title>SSIS 2012 Management Considerations and Best Pract</title>
      <description>SQL Server 2012 introduces a number of exciting new features that will change the way we design, deploy and manage SSIS packages. We will explore the new features, understand how to take advantage of them and formulate some best practices for efficient management of these packages.</description>
      <startTime>3/3/2012 4:00:00 PM</startTime>
      <endTime>3/3/2012 5:00:00 PM</endTime>
    </event>
    <event>
      <importID>7956</importID>
      <speaker>Dean Richards</speaker>
      <track>Track 4 - Business Intelligence</track>
      <location>
        <name>Saturn</name>
      </location>
      <title>Advanced Performance Tuning Tips with Ignite8</title>
      <description>Are you struggling with performance issues and your current tools are not providing answers? This presentation outlines a method for determining the best approach for tuning SQL statements by utilizing response time analysis. The speaker, Senior DBA, Dean Richards, will use real-life case studies to demonstrate the techniques. Much of what you'll learn falls beyond what other tools can do so this is a 'must see' for all DBAs and Developers.</description>
      <startTime>3/3/2012 12:45:00 PM</startTime>
      <endTime>3/3/2012 1:30:00 PM</endTime>
    </event>
    <event>
      <importID>8066</importID>
      <speaker>Faisal Memon</speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Accelerate SQL data and applications over the WAN</title>
      <description>The main culprit affecting MS-SQL performance over a WAN is latency.  Latency cannot be addressed by adding bandwidth.  A different solution is needed.  Riverbed Steelhead appliances address latency issues with MS-SQL by pipelining the delivery of data between the client and the SQL server, giving up to a 10x improvement in performance.</description>
      <startTime>3/3/2012 12:45:00 PM</startTime>
      <endTime>3/3/2012 1:30:00 PM</endTime>
    </event>
    <event>
      <importID>8168</importID>
      <speaker>Mitch Crane</speaker>
      <track>Track 6 - Bonus Track</track>
      <location>
        <name>Exec. Conf. Room</name>
      </location>
      <title>Virtualizing SQL Server w/out Sacrificing Performa</title>
      <description>Everyone has heard the benefits of virtualization touted: nimble infrastructures, on-demand provisioning, and savings in cap-ex and op-ex due to service consolidation.  Most organizations have deployed some form of virtual infrastructure, in most cases resembling what folks would call a private cloud.  Administrators are trying to get as much bang for their buck as they can out of their virtual infrastructures, and as a first step, many have migrated less demanding, non-critical, or less critical services into their private cloud.  Getting to the next step often involves migrating more demanding, more critical services.  </description>
      <startTime>3/3/2012 4:00:00 PM</startTime>
      <endTime>3/3/2012 5:00:00 PM</endTime>
    </event>
  </events>
</GuidebookXML>