Saturday, March 9, 2012 | Richmond, Virginia | Sponsorship Plan
We appreciate you taking time to consider sponsoring SQLSaturday #187 and we’ve put together some information
that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.
Think of a SQLSaturday as a one day conference.
We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors.
We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event.
The community organizers of Richmond SQLSaturday 2013, Richmond SQL Server Users Group (RSSUG), are proud to offer the following sponsorship opportunities.
The event is free and open to the public. The Last SQL Saturday in 2009 and drew over 150 attendees to 24 sessions.
This year, we are planning on 250 attendees for Richmond SQLSaturday 2013.
The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.
Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.
We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).
After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.
This event will use the twitter hastag #sqlsatRVA
Richmond SQLSaturday 2013 is produced by and for the community of SQL developers, administrators, and affiliated disciplines. Event sponsorship does not entail oversight or selection of topics or content.
Payments to, and accounting for the event is Richmond User Groups Corporation. Credit card payments can be made online using Paypal or checks can be sent to the address on this form.
While Richmond SQLSaturday requires funds to operate, sponsorship is also accepted in the form of in-kind contributions where the goods or services provided are those required for SQLSaturday. We are especially interested in community groups helping plan and publicize the event. If you have any questions about how you can help, please contact us.
We make a distinction between Sponsor that provide 'cash', and those that provide Products and Services. Our reasoning is thus:
A 'cash' sponsor is providing the raw resource that is needed in order to produce SQLSaturday -it pays facility rents, provides equipment, as well as refreshments and meals. Therefore, that sponsor earns significant brand recognition and exposure benefits, as outlined in the Sponsorship 'level' document (Gold, Silver, Marquee, etc.)
A Products/Services sponsor is providing an optional resource. Also, quite often, that optional resource is helpful to provide brand recognition and exposure. At past events, in order to maximize their brand exposure, some Sponsors have done both -sponsored at a cash level that was practical for them, AND provided branded items. Those Sponsors then received both sets of benefits as outlined above.
All in kind sponsorships can have a link on the SQL Saturday website. The way we distribute sponsored items is entirely up to RSSUG.
Thank you for supporting Richmond SQLSaturday 2013!
Sponsorships must be received in full no later Monday, February 11th, 2013 in order to guarantee inclusion in print and display materials. Any Sponsor supplied materials must be received by Friday February 22nd, 2013.
Make checks payable to Richmond User Groups Corporation, or to pay with PayPal, use the website link.