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Dec 08, 2012

Sponsorship Plan



We appreciate you taking time to consider sponsoring SQLSaturday #173 and we’ve put together some information that will tell our about plans for the event and show you how your company will benefit from sponsoring our event.

*NEW* We will be giving every attendee, speaker and volunteer an 8 GB wristband flash drive preloaded with sponsor information. Different preload options are available at different sponsorship levels. For example a personal level sponsor will have a link to their site or blog placed on the drive, while a gold or platinum level may include trial software. We feel this is a great opportunity to get your information into the hands of each attendee.

Event Overview

Think of a SQLSaturday as a one day conference. We bring in a lot of volunteer speakers, we have lunch on site, and we have a dedicated area set up for our attendees meet with our sponsors. We work hard to make our event a great experience for everyone, especially our sponsors that enable us to cover the working costs of this event. We’re expecting 200+ attendees at SQLSaturday #173.

How Much Does It Cost To Be a Sponsor?

Sponsorship ranges from $300 to $1,500 depending on the package selected. We are always open to discussing custom solutions to meet your needs as well.

Exclusive opportunities

Speaker Dinner Sponsor. $1,500 prepaid (1 available)

  • Sponsor and attend the sit down speaker dinner held in a private facility and network with the Who’s who of the SQL Community and beyond. Held the night prior to the event. Please contact us directly at sqlsaturday173@sqlsaturday.com for this specific sponsorship opportunity.
  • This exclusive opportunity can be combined with any of the standard levels of sponsorship.


Post-Event Social Sponsor. $500 prepaid (1 available)

  • Network with speakers and attendees after the event. Contact us directly at sqlsaturday173@sqlsaturday.com for this specific sponsorship opportunity.
  • This exclusive opportunity can be combined with any of the standard levels of sponsorship.

Standard Sponsorships

Platinum Sponsorship. $1,250 prepaid. (Only 3 available)

  • Gold Sponsorship level benefits +
  • Prominent location of table in Exhibitors area near coffee, breakfast and lunch service.
  • Guaranteed - *NEW* 45 minutes during the lunch session to present your company in one of the breakaway session rooms, one of the few locations with seating for lunch.
  • Additional 1 hr. to host a session/presentation in the track of your choice. Please indicate preference when sponsoring so we can ensure scheduling (BI, Dev, DBA, or Professional Dev.)

Gold Sponsorship. $1,000 prepaid.

  • Silver Level Sponsorship benefits +
  • *NEW* Link to website and copy of product / services demo or presentation loaded to USB Wristband given to all attendees;
  • List of emails of attendees (Those that opt-in to allow use)
  • Two minutes at end of day event to promote company and/or raffle prizes;
  • Table in Exhibitor Area;
  • Featured in NOVASQL User Group News Letter for 3 months

Silver Sponsorship. $600 prepaid.

  • Bronze Sponsorship +
  • *NEW* Link to website and copy of product / services information loaded to USB Wristband given to all attendees;
  • Marketing Email to Attendees 1 week before event;
  • Featured in NOVASQL User Group News Letter for 2 months

 Bronze Sponsorship. $300 prepaid.

  • *NEW* Link to website & copy of 1 page flyer loaded to USB wristband given to all attendees;
  • Featured on the Event Website;
  • A 1 page flyer in the event bag;
  • Mentions on Twitter, Facebook and LinkedIn;
  • Logo featured in Event Program.
  • Featured in NOVASQL User Group News Letter for 1 month

All fees must be paid at least 1 month prior to the event (By November 1st, 2012). To register as a sponsor just visit www.sqlsaturday.com and fill out our sponsorship registration form. We’ll email you an invoice that can be paid via credit card or check.

The Raffle – Your Key to Success!

The biggest challenge with community events is capturing contact information for follow ups. Few attendees will have business cards, and having them hand write their info often leads to a 30% or higher loss due to inability to read what they wrote! We provide attendees with a set of pre-printed raffle tickets (see below) that will contain their name and email address; they are then able to put these tickets into the raffle box at each sponsor table to try to win a prize. This gives you 100% readability and 0% loss! It is also more effective than any other technique we’ve seen for trying to capture contact information and that includes scanning their name badge.

Raffle Ticket


Because we want you to be successful all of our sponsorship levels include the requirement that you provide a prize of at least $100 in value, and that you provide a full color 8-1/2 x 11 flyers that highlights the prize(s) you are providing for the raffle.


We provide the raffle box. We will have one table for all absentee vendors placed in the same areas with our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present we’ll ask them to draw the winning ticket, otherwise we’ll draw the ticket. Attendees must be present to win. If there is a physical prize we’ll give it to them, otherwise we’ll forward you their contact information for you to follow up with (for license keys, etc).


After the event we will mail you all the raffle tickets from your box. There may be duplicates; depending on how exciting your prize is attendees may contribute more than one ticket to your box – but that’s a good thing, they are willing to provide you their contact information in return for the chance to win.

Event Logistics

We’ll open the doors to sponsors at 7:30 am. Sponsors will be provided with table and two chairs, and limited access to 110v power (please let us know what you need in advance). Tables will be located in the same area as registration and breakfast to make it easy for attendees to stop by your table. We encourage sponsors to remain on site through at least lunch and if possible to have a representative present at the end of the day to present your prize at the end of day raffle.

Lunch will be provided to sponsors that have Registered. Please have everyone from your team that will be attending register at www.sqlsaturday.com so that we can have enough food available.

Contact Us

We hope you’ll support this event! Please contact us at sqlsaturday173@sqlsaturday.com if you have any questions.

PLEASE NOTE THE FOLLOWING DISCLAIMER: This is an independently operated local event. The SQLSaturday logo and the website for the event have been provided to the event leader at no cost by PASS as a service to the SQL Server community. Local event leaders are not authorized by PASS to negotiate contracts, make commitments, or act on behalf of PASS in any capacity. PASS assumes no liability for issues or problems that may arise from the event at any point in time.

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